Discover an Ocean of Uncontested Market Space & help grow your business by 40–100% while increasing your profitability by 50% within the next 12 months!


Blue Ocean Strategy

Value innovation requires companies to orient the whole system toward achieving a leap in value for both buyers and themselves.


We are trusted advisers to some of Australia’s best companies & leaders, sharing our extensive business acumen and entrepreneurial spirit.

Our team believes in you & gets you outside your comfort zone where true success exists. 



Blue Ocean Strategy

We shift your focus from competing in existing market spaces to creating new uncontested ones with differentiation and value innovation.

Let’s show you how blue ocean strategy can work for your business and your leadership!



We exist to strengthen your leadership focus and create differentiation and a leap in value for your business and your customers.

Optimising your performance and the factors that catalyse your business’ transformation is our aim.


You will never again see your competition in quite the same light”

– Carlos Ghosn, President and CEO

Nissan Motor Company

Find Out How We Can Make Blue Ocean Strategy Work for You!


“Working with a highly talented strategic thinker like Michael Yacoub was the best strategic decision for Dominic Versace Wines and its brand”.

Dominic Versace, Founder & Managing Director, Dominic Versace Wines

I take this opportunity to thank you for an electrifying delivery of our Strategic Plan. We now look forward to develop our business and brand positioning, to realise our shared vision and mission and to capitalise on over a century of fine wine making tradition to establish Dominic Versace Wines as a multi award winning global brand.
Armando Verdiglione, Managing Director - Dominic Versace Wines
We had a very rough patch, things were going in the wrong direction, sales were down, profitability was up the creek, and team moral was at its lowest! Michael Yacoub came in to our business introduced proper business structure and systems. He then turned our attention to our greater goal introduced marketing strategies for both on line and off line and increased our sales by 450%. Michael’s business coaching and mentoring improved our business tremendously. Our life and lifestyle are now a bliss.
Paul Roworth, Managing Director - Just Coolers
Michael not only assisted our business to break away from the status quo, but to create a winning future strategy and execute innovation at a low cost. Michael’s expertise and strategic business insights have proven to be invaluable for the successful development and growth of our business and our brand.I would recommend Michael’s coaching and consulting services to anyone who wishes to realise their business potential”.
Simon Lidster, Managing Director- Full Steam Digital Marketing
It was an absolute pleasure to have Michael Yacoub at our head office in Doha Qatar where he worked with our management team to develop our ERP-CRM & SRM platforms. Michael is an outstanding business consultant, he introduced new ideas, great strategies and cost saving measures to our regional operation. He also helped coach our team in the implementation process and installed change management channels which increased our output efficiency factor by 35%. I have no hesitation in recommending Michael Yacoub and look forward to continue working with him.
Amjad Talhouni, COO - Gillette International
While searching for a strategic business coach, to help our Start Up company move to the next level, I met Michael Yacoub. I fully understand and appreciate the benefits of having a great coach, however finding one is a challenge in itself.

I find Michael quite unique in the world of business, his values of honesty, integrity and a genuine and unwavering desire to bring out the best in people and their business, stand him apart from the masses. Michael’s commitment to our intense coaching and strategic planning program has been amazing. The mentioning, guidance and creativity he has provided has been a corner stone of the foundations of our business. I happily acknowledge that without Michael’s invaluable assistance we could not have built a truly solid, scalable and sustainable business. We will continue to draw on Michael’s vast expertise as the company grows.

When we started the program, Michael promised to challenge,
encourage, inspire and support me and our business and true to his word, he has done that and much much more. I highly recommend Michael to anyone looking to take their business on an amazing journey that for us, exceeded our wildest expectations.

Jim Livingstone - Founder & CEO , Xrcise Fuel
From our very first meeting with Michael I knew he was going to be the right Business Coach and Consultant to assist us with our new start up business. Michael has an air of energy and enthusiasm which is contagious. He has assisted me in seeing our new business in a very different light with a realisation this is going to be an amazing journey for all of us.

Michael is like an Eveready battery, he just keeps on keeping on! His knowledge of Business in all areas including his philosophy is a complete package and he never ceases to amaze me. I would recommend Michael to anyone who requires mentoring and guidance or even if you need to be around someone who can give you a serving of Inspiration, you’ve found the right guy!

Thank you Michael and I look forward to our ongoing business relationship…
Louise Livingstone – Xrcise Fuel “feel the power within”.

Louise Livingstone - Managing Director , Xrcise Fuel


109, 2016

How to Develop New Growth Opportunities and Strategic Innovation via Blue Ocean Strategic Moves – By Michael Yacoub

By | September 1st, 2016|Blue Ocean Strategy, Business Tips, Innovation|0 Comments

To achieve sustainable and scalable business growth companies must ultimately answer a basic question: How to develop new growth strategies and business opportunities from within the organisation? The book, Blue Ocean Strategy was written to [...]

3108, 2016

Why disruption can be a ‘win-win-win’

By | August 31st, 2016|Business Tips|0 Comments

Born out of frustration with the norm, Disrupt Sports' co-founder Gary Elphick wanted to make a difference and disrupt a whole industry, while simultaneously working with and not against major retailers. Think of any design, and [...]

3005, 2016

Blue ocean strategy driven by blue ocean leadership is a formula for unprecedented profitability and success

By | May 30th, 2016|Blue Ocean Strategy, Innovation|0 Comments

The induction, formulation and execution of Blue Ocean Strategy is transforming organisations and SMEs across the globe. This revolutionary strategy is challenging businesses to stop competing in “red oceans” and instead start creating new markets [...]


Following are some of our amazing clients


Engage experienced, qualified and accredited consultants. Our team will tailor packages to suit your needs, The cornerstone of Blue Ocean Strategy consulting is to create new demand in uncontested markets and render the competition irrelevant.

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Networking business seminars, two-day deep dive workshops and custom business training solutions. Our programs are based on value innovation that deliver tangible outcomes and supported by learning tools that focus on execution.

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Blue Ocean Strategy is a codified and repeatable process based on the successful approaches pioneered by organisations such as Cirque du Soliel, Ford, Lego, Nintendo, Apple and including Dominic Versace Wines, Xrcise Fuel and Theranos case study.

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Advantex International Consulting provides solution focussed – innovative business thinking to give our clients the highest quality advice possible.

Our CEO, Michael Yacoub is an Accredited Affiliate of Blue Ocean Strategy.