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Blue Ocean Strategy

Do you want to  grow your business by 40–100% and  increase your profitability by 50% within the next 12 months?

WHAT WE DO

Blue Ocean Strategy

We shift your focus from competing in existing market spaces to creating new uncontested ones with differentiation and value innovation.

Let’s show you how blue ocean strategy can work for your business and your leadership!

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WHO WE ARE

We are trusted advisers to some of Australia’s best companies & leaders, sharing our extensive business acumen and entrepreneurial spirit.

Our team believes in you & gets you outside your comfort zone where true success exists. 

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WHY WE EXIST

We exist to strengthen your leadership focus and create differentiation and a leap in value for your business and your customers.

Optimising your performance and the factors that catalyse your business’ transformation is our aim.

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You will never again see your competition in quite the same light”

– Carlos Ghosn, President and CEO

Nissan Motor Company

WHAT OUR CLIENTS ARE SAYING ABOUT US

“Working with a highly talented strategic thinker like Michael Yacoub was the best strategic decision for Dominic Versace Wines and its brand”.

Dominic Versace, Founder & Managing Director, Dominic Versace Wines

I take this opportunity to thank you for an electrifying delivery of our Strategic Plan. We now look forward to develop our business and brand positioning, to realise our shared vision and mission and to capitalise on over a century of fine wine making tradition to establish Dominic Versace Wines as a multi award winning global brand.
Armando Verdiglione, Managing Director - Dominic Versace Wines
We had a very rough patch, things were going in the wrong direction, sales were down, profitability was up the creek, and team moral was at its lowest! Michael Yacoub came in to our business introduced proper business structure and systems. He then turned our attention to our greater goal introduced marketing strategies for both on line and off line and increased our sales by 450%. Michael’s business coaching and mentoring improved our business tremendously. Our life and lifestyle are now a bliss.
Paul Roworth, Managing Director - Just Coolers
From our very first meeting with Michael I knew he was going to be the right Business Coach and Consultant to assist us with our new start up business. Michael has an air of energy and enthusiasm which is contagious. He has assisted me in seeing our new business in a very different light with a realisation this is going to be an amazing journey for all of us.

Michael is like an Eveready battery, he just keeps on keeping on! His knowledge of Business in all areas including his philosophy is a complete package and he never ceases to amaze me. I would recommend Michael to anyone who requires mentoring and guidance or even if you need to be around someone who can give you a serving of Inspiration, you’ve found the right guy!

Thank you Michael and I look forward to our ongoing business relationship…

Louise Livingstone - Managing Director , Xrcise Fuel
It was an absolute pleasure to have Michael Yacoub at our head office in Doha Qatar where he worked with our management team to develop our ERP-CRM & SRM platforms. Michael is an outstanding business consultant, he introduced new ideas, great strategies and cost saving measures to our regional operation. He also helped coach our team in the implementation process and installed change management channels which increased our output efficiency factor by 35%. I have no hesitation in recommending Michael Yacoub and look forward to continue working with him.
Amjad Talhouni, COO - Gillette International

GLOBAL BUSINESS CHALLENGES. WORLD CLASS RESPONSE.

2812, 2016

The Top Seven Books I Read in 2016 – Michael Yacoub

By | December 28th, 2016|Business Tips, Personal Development|0 Comments

Besides playing golf, reading is one of my favourite hobbies. I read more than twenty books in 2016 but the following books are the ones that I thought were the top seven. 1. Presence: [...]

109, 2016

How to Develop New Growth Opportunities and Strategic Innovation via Blue Ocean Strategic Moves – By Michael Yacoub

By | September 1st, 2016|Blue Ocean Strategy, Business Tips, Innovation|0 Comments

To achieve sustainable and scalable business growth companies must ultimately answer a basic question: How to develop new growth strategies and business opportunities from within the organisation? The book, Blue Ocean Strategy was written to [...]

Following are some of our amazing clients

CONSULTING & MENTORING

Engage experienced, qualified and accredited consultants. Our team will tailor packages to suit your needs, The cornerstone of Blue Ocean Strategy consulting is to create new demand in uncontested markets and render the competition irrelevant.

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BLUE OCEAN TRAINING

Networking business seminars, two-day deep dive workshops and custom business training solutions. Our programs are based on value innovation that deliver tangible outcomes and supported by learning tools that focus on execution.

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BLUE OCEAN CASE STUDIES

Blue Ocean Strategy is a codified and repeatable process based on the successful approaches pioneered by organisations such as Cirque du Soliel, Ford, Lego, Nintendo, Apple and including Dominic Versace Wines, Xrcise Fuel and Theranos case study.

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LET’S SHOW YOU HOW ADVANTEX INTERNATIONAL CAN WORK FOR YOU.

Advantex International Consulting provides solution focussed – innovative business thinking to give our clients the highest quality advice possible.

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