Discover an ocean of uncontested market space & make your competition irrelevant!

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BLUE OCEAN STRATEGY

Blue Ocean Strategy

We shift your focus from competing in existing market spaces to creating new uncontested ones with differentiation and value innovation.

Let’s show you how blue ocean strategy can help, grow new markets,  multiply your profits and unleash your untapped potential!

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BUSINESS CONSULTING

The CEO, Michael Yacoub is a trusted advisor to some of Australia’s top companies sharing his business acumen and entrepreneurial spirit.

Michael and his team are passionate about getting you outside your comfort zone where true success and opportunity exists.

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STRATEGIC ONLINE SOLUTIONS

AdvantexSOS is our flagship online solution based on the Blue Ocean Strategy process. It harnesses online marketing tactics to make your business referable.

We work with you to align your business strategy with your online objectives, to clearly articulate your customer’s value proposition.

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As a Business Owner

I know what you are going through!

I was in your position 25 years ago! I worked endless hours to establish my profitable businesses, trained my employees, perfected my products, implemented formidable growth strategies; but at earlier stages lost direction and felt disenfranchised and disconnected with my greater goals and ultimate vision!

Do you feel that in spite of all your hard work, your company may not be headed in the right direction or you may even be stuck in growth limbo; paralysed between procrastination to make the necessary changes and progress? My business coaching services will help you shift you gears back into full throttle and propel your business to become profitable and enjoyable at the same time.

– Michael Yacoub

 

STARTING A NEW BUSINESS

Are you starting a new business or perhaps you’ve got a great idea and require a profitable business model? We will show you how to plan and create a business model that would upsurge the commercialisation of your idea and create a strong competitive advantage that is difficult to replicate.

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GROWING YOUR BUSINESS

Grow your business by 40–100% and increase your profitability by 50% within the next 12 months. We use proven, tried and tested blue ocean strategy tools to create a unique value innovation that will result in leap in value for your business and your customers fast and at low cost.

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REINVENTING YOUR BUSINESS

Stop trying to beat the competition and focus on creating new and uncontested market space. Discover how you can leave rivals behind while sustaining spectacular growth for your company utilising breakthrough Blue Ocean Strategies. Let’s help you create next product or new markets space!

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You will never again see your competition in quite the same light”

– Carlos Ghosn, President and CEO

Nissan Motor Company

MONETISE YOUR BUSINESS

Do you want to create value solutions that deliver actionable and profitable outcomes? Our goal is to help you achieve superior performance and build sustainable value for your business.

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OPTIMISE YOUR BUSINESS

Sooner or later every business owner is faced with the decision of whether or not to sell his or her business. Our ultimate objective is to maximise the value of your business by reducing the business’s dependence on you to generate sales and cash flow.

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LIFE & WORK SUCCESS

Concentrate your efforts on fulfilling your business career or personal life goals through one-on-one life coaching with the Success Coach Michael Yacoub. Life Coaching will help you regain the direction and balance in your life by giving yourself the best opportunity to get things back on track.

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WHAT OUR CLIENTS ARE SAYING ABOUT US

“Working with a highly talented strategic thinker like Michael Yacoub was the best strategic decision for Dominic Versace Wines and its brand”.

Dominic Versace, Founder & Managing Director, Dominic Versace Wines

We had a very rough patch, things were going in the wrong direction, sales were down, profitability was up the creek, and team moral was at its lowest!

Michael Yacoub came in to our business introduced proper business structure and systems. He then turned our attention to our greater goal introduced marketing strategies for both on line and off line and increased our sales by 450%.

Michael’s business coaching and mentoring improved our business tremendously. Our life and lifestyle are now a bliss.

It was an absolute pleasure to have Michael Yacoub at our head office in Doha Qatar where he worked with our management team to develop our ERP-CRM & SRM platforms.

Michael is an outstanding business consultant, he introduced new ideas, great strategies and cost saving measures to our regional operation.

Michael also helped coach our team in the implementation process and installed change management channels which increased our output efficiency factor by 35%. I have no hesitation in recommending Michael Yacoub and look forward to continue working with him.

From our very first meeting with Michael I knew he was going to be the right Business Coach and Consultant to assist us with our new start up business. Michael has an air of energy and enthusiasm which is contagious. He has assisted me in seeing our new business in a very different light with a realisation this is going to be an amazing journey for all of us.

Michael is like an Eveready battery, he just keeps on keeping on! His knowledge of Business in all areas including his philosophy is a complete package and he never ceases to amaze me. I would recommend Michael to anyone who requires mentoring and guidance or even if you need to be around someone who can give you a serving of Inspiration, you’ve found the right guy!

Thank you Michael and I look forward to our ongoing business relationship…

Louise Livingstone - Managing Director , Xrcise Fuel

GLOBAL BUSINESS CHALLENGES. WORLD CLASS RESPONSE.

2002, 2017

Do You Possess the Muscles of Success?

By | February 20th, 2017|Business Tips, Personal Development|Comments Off on Do You Possess the Muscles of Success?

When I started playing golf I could drive the ball off the tee no more than 150 meters, if I attempted to drive the ball further I couldn’t do it. Yet through weight lifting, [...]

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